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Btwn is a two-step skincare line intended for tweens, teens and parents looking to kickstart their children’s first skincare routine.
October 2, 2023
By: Lianna Albrizio
Associate Editor
TikTok and Instagram are always brimming with content with the latest Get Ready With Me videos featuring a new DIY mask, but is that suitable for tweens? Btwn Daily Cleanser ($26) is a lightly foaming cleanser that gently removes impurities, promoting a balanced skin microbiome. Board-certified dermatologist Dr. Brooke Jeffy says no. And that’s why she took it upon herself to launch an educational and simplified skincare line for kids, tweens and teens called Btwn. ...
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